Kate Zernike's "And Now a Word from Their Cool College Sponser"

In this essay, Kate Zernike talks about two college students who offered to advertise a company in return for the money for their college education. I think that this was very smart of these two men. I would have never thought of asking a company to pay for my education if I wore their logo. It is a win-win situation. The men get their educations paid for and the company gets its name out there. Since these two men are college students, they are constantly surrounded by young people. Young people are always into the latest trend and if they see classmates advertising something, they are going to want to go out and buy it. This was also a smart move because the men have to make good choices or else their money will be taken away. This is a good model for other students. The other students will see that these men are making good choices and getting good grades and they will want to do the same. I am sure that this idea has now filled many student's heads and more and more companies are giving money in return for advertising.

Thoughts on "Salespeak" by Roy F. Fox

Advertising is a very important aspect of selling a product. If a product is not advertised, then no one will know about it. Companies have to know how to make their products appeal to people. Fox starts off his essay with a story about a young girl named Pepsi. It is funny to think that one day, someone may name his or her child after a drink. However, it would not surprise me if this happens. Pepsi does a really good job of advertising its product. Pepsi hires famous actors and actresses to be on commercials or in ads for the product. When people see this, they want to try Pepsi. Pepsi realizes this and uses it to further their business. This is very smart on Pepsi's part and any other company’s part.
Fox also points out that advertisers now focus on people's desires. When a person sees an ad or a commercial that fulfills their desire for something, he or she wants to try that product. When a company notices this, then they keep advertising in this way. The companies are only concerned with making money and selling their products. People fall into this trap and are wrapped up in having the latest products.